Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy.
Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience.